Leaf Sweden recently launched a campaign for Djungelvrål (a salt licorice candy), that is running in Sweden, Norway, Denmark, Finland and Estonia.
Contestants can win a Djungelvrål designed scooter by texting in the registration number of the scooter and a motivation for why they should win it. The scooters are placed in tax free shops at air ports, border shops and on ferries that traffic the waters around Sweden.
mm3 has delivered the technical solution in its entirety, that encompasses functionality for SMS requests, contest logic, statistics and functionality to appoint winners, etc.
No paper trail - Do it via SMS and the Internet
As the contestants participate via SMS, there's no need for traditional contest leaflets. This provides environmental gains as well as simplified logistics. Leaf's jury appoints the winners via mm3's customer portal, which saves time and work for Leaf.
Contestants can win a Djungelvrål designed scooter by texting in the registration number of the scooter and a motivation for why they should win it. The scooters are placed in tax free shops at air ports, border shops and on ferries that traffic the waters around Sweden.
mm3 has delivered the technical solution in its entirety, that encompasses functionality for SMS requests, contest logic, statistics and functionality to appoint winners, etc.
No paper trail - Do it via SMS and the Internet
As the contestants participate via SMS, there's no need for traditional contest leaflets. This provides environmental gains as well as simplified logistics. Leaf's jury appoints the winners via mm3's customer portal, which saves time and work for Leaf.
